Customer segmentation

By indexing customer properties from the account in Tulo Payway and pairing it with the behavioral properties available in the customer engagement profile, it becomes possible to create segments that combines these properties as defined in the segment builder and produce a downloadable result. The downloaded file contains the customers in the segment which can be transferred to third-party systems for use in marketing automation for example.

Segment list

Segment editor

Indexed properties

Example properties available.

From Tulo Payway, age, gender, last_seen, birth_date, tags, days_since_last_seen, customer_type, has_mobile_phone, is_company, subscription products

From customer profile, article_views, article_reads, read_through_rate, read_through_points, depth_points, recency_points, exploration_points, engagement_score_last_x_days, frequency_days_last_x_days