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Campaign Overview

Target Audience: Users, Stakeholders


This section describes how campaigns work in Payway and how you set them up.

What is a campaign?

A campaign can be described as a discounted package. Read more about packages here.


A campaign can be marked to transform at creation. This means that when the campaign has expired the customer will continue to subscribe to the package which the campaign was based upon.

This has in the past been referred to as either recurring or limited in an incorrect manner. The explanation below should put that ambiguous statement to rest.

A recurring campaign must meet one or more of these requirements

  • Transforms into a normal subscription
  • Has more than one payment iteration

A limited campaign must meet all of these requirements

  • Does not transform
  • Has only one payment iteration

A campaign that transitions to a normal subscription after the payment period ends

When a campaign is set to transform a new subscription will be provisioned by the subscription-/payment-engine when the campaign expires.
The new subscription will be based on the package the campaign was created from. The payment model will always resolve to a monthly subscription with the same payment method the campaign was purchased with.


A campaign that does not transition into a normal subscription

When a campaign is set to not transform it will simply expire and the user will not have access to the provided products after expiration.


How do I set the price of a campaign?

You set the price for a campaign by defining a payment period. Read more about payment periods here



Release version: 3.7.2
Tags allow the ability to add predefined tags to a campaign, which can be used for filtering/search in Payway admin portal and is also exposed via the External API. Campaigns also inherit the tags from the package it was created.

How to create a campaign?

Campaigns can be created from the Payway Administration Portal in the "Packages & Campaigns" section. Look under "Packages" or "Campaigns" in the submenu.

Export campaign purchases to external system


  • Supported integration between Payway and external system
  • Integration code set for campaign. This is done from PAP.

For a more in depth look into the subscription model of Payway you can read more here