Back navigation and name of chosen tag.
The default tag is "All tags", all tagged subscriptions.
Displays the chosen time period and filter, press filter button to change period or filter by tag and/or title.
The chart contains three datasets, "net gain", "cancels" and "new orders" for each day in the time period. By tapping the "legend" for a dataset you can temporarily hide that dataset from the chart, tapping it again will display the dataset again. The datasets are visualized as line charts indicating the variances for the days in the selected time period. The days in the period are displayed in the X-axis and the values of the datasets are shown on the Y-axis. Individual points can be tapped to see more details.
Choose between last 7 or 30 days
Choose to drill down into subscriptions that are tagged in Payway with specific tags. Predefined tags are pw-web, pw-epaper, pw-paper, pw-paper-weekend.
"All tags" are all subscriptions that are tagged with at least one tag.
Note: To filter on your own tags you create tags in Payway admin and assign the tags to your campaigns and packages (available in the app the next day after the change)
Select a title to drill down into the subscription data for a specific title.
Note: Add the title name in Payway admin to be able to filter on name (available in the app the next day after the change)
Subscriptions only shows data for tagged subscriptions
As stated above revenue is the sum of orders and payments processed by Payway, this includes all initial purchases made and only the recurring payments provisioned by Payway. Payments managed by subscription-systems and third-party providers are not included.
A cancellation in Payway is currently calculated like this:
If a subscription is provisioned by Payway, it is considered to be cancelled when customer-service or the customer itself cancels the subscription. It is calculated as a cancellation the actual date the cancellation was made, regardless if the cancellation is immediate or until the end of the subscription-period. If the customer regrets the cancellation, it will no longer be calculated as cancelled.
If a subscription is not provisioned by Payway, it is considered to be cancelled as soon as the provisioning provider (subscription-system or 3:rd party provider) has deactivated the product.
Churn is calculated using this formula:
(number of cancellations in period) / (number of active subscriptions at start of period)
The basis for the churn calculations are derived from this article.