Metrics - Dashboards - Subscriptions¶
Overview¶
SV Prenumerationer · FI Tilaukset
The Subscriptions section of dashboards gives insights into your subscription retention and overall subscription KPI's.
Overall retention¶
SV Generell retention · FI Yleinen retention
The Overall retention dashboard shows cohort-based subscription retention across all products. It has no date range filter — it always displays a rolling view based on the available data, covering acquisition cohorts from the past year or more.
Overall retention¶
A cohort retention heatmap table where each row represents a monthly acquisition cohort (e.g. Jan 2025, Feb 2025) and each column represents the number of months since acquisition (1–12). The cell values show the percentage of subscribers from that cohort who were still active at that point in time.
Cells are colour-coded on a gradient from orange (high retention) to dark (low retention), with a colour scale legend on the right side of the chart. This makes it immediately easy to spot cohorts with unusually high or low retention at specific intervals.
Use this dashboard to benchmark retention across cohorts and understand how subscriber longevity has evolved over time.
Overall retention curves¶
A multi-line chart where each line represents a monthly acquisition cohort, plotted as retention percentage (y-axis, 0–100%) against months since acquisition (x-axis). Each cohort is colour-coded and listed in the legend by start date (e.g. 2025-01-01, 2025-02-01).
This chart makes it easy to visually compare the retention shape across different cohorts — for example, to see whether newer cohorts are retaining better than older ones, or whether a particular month's cohort dropped off faster than usual.
Product retention¶
SV Produkt retention · FI Tuote retention
The Product retention dashboard shows the same cohort retention analysis as Overall retention, but scoped to a single product/campaign at a time. It includes a Cohort product dropdown filter at the top — no data is displayed until a product is selected.
Product retention¶
A cohort retention heatmap table identical in structure to the Overall retention heatmap, but showing retention data only for subscribers of the selected product. Rows are monthly acquisition cohorts and columns are months since acquisition (1–12), with the same orange-to-dark colour gradient.
Product retention curves¶
A multi-line retention curve chart identical in structure to the Overall retention curves chart, but filtered to the selected product. Each line represents a monthly cohort, plotted as retention % against months since acquisition.
Use this dashboard alongside Overall retention to investigate whether specific products retain subscribers better or worse than the overall average.
Subscriptions - monthly¶
SV Prenumerationer - månadsvis · FI Tilaukset - kuukausittain
The Subscriptions - monthly dashboard provides a monthly view of subscription base dynamics. It uses a Report date range filter (defaulting to 366 days) and supports a wide range of additional filters (e.g. product, subscription type, category).
Active subscriptions¶
A line/area chart showing the total number of active subscriptions at the end of each month over the report period. Use this to track the overall growth trajectory of the subscriber base month by month.
Added and deactivated¶
A grouped bar chart showing the number of subscriptions added (green bars) and deactivated (red/pink bars) per month. Displaying both series side by side makes it easy to see whether acquisition is outpacing churn in any given month.
Netgain¶
A bar chart showing the net change in subscriptions per month (subscriptions added minus subscriptions deactivated). Bars can be positive or negative, making months of net loss immediately visible.
Churn rate¶
A bar chart showing the monthly churn rate as a percentage. Use this alongside the Netgain chart to understand whether changes in subscriber count are driven by changes in acquisition volume, deactivation volume, or both.
Active shared subscriptions¶
A bar chart showing the number of active shared (family/group) subscriptions at the end of each month. Use this to monitor the adoption and growth of shared subscription offerings over time.