Metrics - Reports - overview

Overview of the existing reports. Each category and report name is shown in English with the localized names from the product UI in Swedish (SV) and Finnish (FI).

Customers

SV Kunder · FI Asiakkaat

Report	Description
Active customers SV Aktiva kunder · FI Aktiiviset asiakkaat	All customers who currently have an active subscription.
All customers SV Alla kunder · FI Kaikki asiakkaat	Every customer in the system regardless of status (active, passive, lead, pending, receiver).
Customers with subscriptions about to expire SV Kunder med prenumerationer som snart löper ut · FI Asiakkaat joiden tilaukset päättymässä	Customers whose subscriptions are approaching their expiry date; useful for proactive churn prevention.
Passive customers SV Passiva kunder · FI Passiiviset asiakkaat	Customers whose subscriptions have expired or been deactivated, leaving them without an active subscription.

Distribution

SV Distribution · FI Jakelu

Report	Description
Overview SV Översikt · FI Yleiskatsaus	Overview of subscription distribution across delivery addresses or regions.
Overview by country SV Översikt per land · FI Yleiskatsaus maittain	Distribution overview broken down by country.
Overview by country and zipcode SV Översikt per land och postnummer · FI Yleiskatsaus maittain ja postinumeroittain	Distribution broken down by country and zip/postal code for local planning.

Invoices

SV Fakturor · FI Laskut

Report	Description
Accounts receivable SV Kundfordringar · FI Myyntisaamiset	Outstanding (unpaid) invoices before or on the report date where the subscription was active on that date.
Accounts receivable now SV Kundfordringar just nu · FI Myyntisaamiset nyt	Outstanding (unpaid) invoices right now where the subscription is still active.
Invoice renewals SV Fakturaförnyelser · FI Laskujen uusinnat	Upcoming invoices issued as part of a subscription renewal cycle.
Invoiced in period SV Fakturerat · FI Laskutettu jaksolla	All invoices issued within a selected date range; filterable to unpaid only or telemarketing-sourced.

Payments

SV Betalningar · FI Maksut

Report	Description
Payment failures SV Betalningsfel · FI Maksuvirheet	Failed payment transactions in the selected period, including order, customer and error code.
Payments in retry - details SV Betalningar under omförsök - detaljer · FI Uudelleenyritettävät maksut - tiedot	Subscriptions currently in the payment retry flow, with retry counts, last failure date and amounts.
Tulo Payments - Daily balance SV Tulo Payments - Daglig balans · FI Tulo Payments - Päivittäinen saldo	Daily balance on your Tulo Payments balance account.
Tulo Payments - Payouts SV Tulo Payments - Utbetalningar · FI Tulo Payments - Maksut	Payouts from the Tulo Payments balance account to your bank account.
Tulo Payments - Transactions SV Tulo Payments - Transaktioner · FI Tulo Payments - Tapahtumat	Transactions in Tulo Payments including fees (balance_amount is added to your balance account).

Paywall

SV Betalvägg · FI Maksumuuri

Report	Description
Paywall - summary for period SV Betalvägg - sammanfattning för period · FI Maksumuuri - jakson yhteenveto	Paywall statistics summary for the selected period.
Paywall articles SV Betalväggsartiklar · FI Maksumuuriartikkelit	Paywall impressions and a top-list of articles for the period.
Paywall experiments SV Betalväggsexperiment · FI Maksumuurikokeilut	Results of paywall A/B experiments — select a specific experiment in the filter for details.

Revenue

SV Intäkter · FI Tuotot

Legacy reports do not use Tulo Ledger to provide report data

Report	Description
Deferred revenue details SV Uppskjutna intäktsdetaljer · FI Siirtovelkojen tiedot	Deferred revenue per subscription up to a chosen date — payments received but not yet recognised.
Deferred revenue details - legacy SV Uppskjutna intäktsdetaljer - legacy · FI Siirtovelkojen tiedot - legacy	Legacy format of the deferred revenue details report.
Deferred revenue schedule SV Uppskjuten intäktsplan · FI Siirtovelkojen aikataulu	Deferred revenue schedule for the selected month.
Deferred revenue schedule - legacy SV Uppskjuten intäktsplan - legacy · FI Siirtovelkojen aikataulu - legacy	Legacy format of the deferred revenue schedule report.
Revenue details SV Intäktsdetaljer · FI Tuottojen tiedot	Revenue recognition per subscription in the selected month up to a chosen date.
Revenue recognition report SV Intäktsredovisningsrapport · FI Tuottojen kirjausraportti	Revenue recognition for the selected month, suitable for accrual accounting.

Sales

SV Försäljning · FI Myynti

Report	Description
Details SV Detaljer · FI Tiedot	Detailed list of completed orders within the selected date range.
Top 20 article purchases SV Topp 20 artikelköp · FI Top 20 artikkeliostot	Top 20 articles by number of purchases in the selected period.
Top sellers SV Toppsäljare · FI Myydyimmät	Top selling products and campaigns within a specific date range.

Subscriptions

SV Prenumerationer · FI Tilaukset

Report	Description
Cancellations details SV Uppsägningsdetaljer · FI Peruutusten tiedot	Cancelled subscriptions within the selected date range.
Daily subscriptions SV Prenumerationer dag för dag · FI Päivittäiset tilaukset	Day-by-day snapshot of active subscriptions, additions, deactivations and active shared subscriptions.
Deactivations details SV Avslutningsdetaljer · FI Deaktivointien tiedot	Subscriptions deactivated within the selected date period.
Received subscriptions SV Mottagna prenumerationer · FI Vastaanotetut tilaukset	All subscriptions currently being received through sharing.
Shared subscriptions SV Delade prenumerationer · FI Jaetut tilaukset	All subscriptions currently being shared.
Upcoming online renewal details SV Kommande onlineförnyelser - detaljer · FI Tulevat online-uusinnat - tiedot	Subscriptions paid online (not invoiced) about to be renewed by Tulo.

Technical

SV Tekniskt · FI Tekninen

Report	Description
Accounts last seen SV Konton senast sedda · FI Tilit viimeksi nähty	Sessions last seen by the Tulo single sign-on system.
Failed authentication attempts SV Misslyckade autentiseringsförsök · FI Epäonnistuneet todennusyritykset	Accounts exceeding the selected number of failed authentication attempts in the period.
Logged in by account SV Inloggade per konto · FI Kirjautuneet tileittäin	Number of active sessions per account, filterable by period.

Telemarketing

SV Telemarketing · FI Telemarkkinointi

Report	Description
Monthly orders SV Månadsordrar · FI Kuukausitilaukset	Monthly overview of imported orders from telemarketing companies.
Orders SV Ordrar · FI Tilaukset	Orders imported from telemarketing companies, filterable by date period, title and company.